Problem
Where they started
The brand had a 0/100 AI visibility score. In plain English: the measured AI tools were not naming the business when buyers asked relevant questions.
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Evidence-backed operational readiness
Leadership coaching brand: from invisible in AI answers to a clear action plan
This coaching brand was not showing up in the AI answer checks we measured. New Reward turned that blank starting point into a clear work plan with buyer questions, competitors, gaps, recommendations, and ready-to-use visibility assets.
Work
What New Reward did
New Reward tested 50 buyer-style questions, mapped competitors and content gaps, and built a package of recommendations and machine-readable assets.
Result
What changed
The client moved from an unknown AI visibility problem to a documented action package with 23 readiness asset groups and 8 recommendations.
Client context
Anonymized professional coaching client
- Industry
- Professional coaching and leadership development
- Timeframe
- February 2026 package audit
- Starting point
- The measured AI visibility score was 0/100 across ChatGPT, Grok, Perplexity, Google AI, and Claude.
Why it matters
A buyer cannot choose a business they never see. The package gave the client a clear path to make the brand easier for search engines, AI tools, and prospects to understand.
Proof boundary
This proves baseline measurement and package readiness. It does not claim revenue lift, ranking lift, or AI citation lift.
AI visibility baseline
Measured starting score at audit time.
Benchmark questions
Buyer-style questions tested.
Competitors mapped
Competitive set included in the package.
Content gaps
Gaps found for follow-up work.
Recommendations
Action steps included in the package.
Readiness asset groups
Schema, data, training, review, and site-root groups.
Bars show evidence coverage or measured baseline values. They are not revenue or ranking lift unless stated.
Work performed
- Tested 50 buyer-style AI visibility questions.
- Mapped 5 competitors and 9 content gaps.
- Prepared 8 recommendations and 23 readiness asset groups.
- Checked package files, JSON validity, client scoping, and placeholder cleanup before handoff.
Verified result
The verified result was a clean action package, not a claimed lift. The client now had a baseline, a priority list, and deployment-ready visibility assets.
Source notes
Deep package audit
Internal package audit dated 2026-02-25
Package audit data
Internal deployment-package audit data dated 2026-02-25