Field guide
1 min readBy James Brady
Why Good Brands Disappear From AI Search
AI visibility gap. Safe as broad AI visibility education. Avoid implying Google requires llms.txt.
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Field guide
Plain-language guidance on SEO, AEO, GEO, video, and the proof systems that help buyers understand what New Reward does.
Want the latest AI-search signals instead of evergreen guides? See Pulse: News at the Edge.
The playbooks
Calm, layered marks generated from each guide's own topics — built to outlast the news cycle.
1 min readBy James Brady
AI visibility gap. Safe as broad AI visibility education. Avoid implying Google requires llms.txt.
Get your AI Search score, or book a session to plan the first fixes.
AI SearchSEOGEO
7 min readBy Cody Vincent
You searched your brand on ChatGPT. Nothing. You checked Perplexity. A competitor showed up instead of you. You looked at Google's AI Overviews and your site wa...
Read the guide4 min readBy James Brady
AI visibility tools can track how your brand appears in ChatGPT and Perplexity. The real question is whether anyone ships the fix.
AI VisibilityGEOChatGPT
Read the guide3 min readBy James Brady
OtterlyAI is a focused AI-search monitoring product. The alternatives split into SEO suites, AI-search analytics platforms, and execution-backed proof loops.
AI VisibilityOtterly
6 min readBy James Brady
Google is starting to separate generative AI visibility inside Search Console, which changes GEO from a screenshot argument into an operating loop.
GEOAEOAI Search
4 min readBy Cody Vincent
A plain-language field guide for explaining how SEO, AEO, and GEO work together and where New Reward helps local businesses turn proof into visibility.
SEOAEOGEO
4 min readBy Cody Vincent
Rumors about a GPT-5.6 release are moving through AI circles. Whether the timing is real or not, the business question is the same: can AI systems understand, cite, and recommend you?
AI SearchGEO
4 min readBy James Brady
AI search engine optimization only works when the provider can connect visibility, page ownership, authority signals, and proof of shipped work.
AI SearchAEOGEO
3 min readBy Cody Vincent
Real SEO maintenance is not a monthly screenshot deck. It is keyword ownership, page updates, technical cleanup, authority work, and proof that something actually shipped.
SEOAI SearchKeyword Strategy
4 min readBy James Brady
SEO is not dead. The work has expanded from rankings into entity clarity, citations, proof, and the way AI systems explain your business.
AI SearchGEOSEO