AI visibility tools compared: who actually ships the fix?

Every AI-visibility tool can show you a dashboard. The useful comparison is what happens after the dashboard: who turns the gap into shipped work, and can you inspect the result? Here is the field as their own public pages describe it.

Measurement is table stakes now

Semrush, Profound, Scrunch AI, Yext Scout, and BrightEdge all track brand presence across ChatGPT, Perplexity, Gemini, and Google AI surfaces. The datasets differ in depth and price, but every one of them can tell you that you have a visibility gap.

Execution is where they part ways

Semrush, Profound, and Scrunch stop at recommendations — their own documentation says so. Yext executes inside its listings network; BrightEdge's Autopilot automates template-level technical SEO. None of them ships arbitrary content, site, and structured-data fixes against the specific gaps they find.

Proof is the rarest artifact

Across all five, the customer-facing proof is a dashboard or a report. If you need to show a CEO what was shipped and what it changed, you are assembling that story yourself. That gap — score to shipped fix to inspectable evidence — is the job New Reward was built for.

The players, from their own pages

Semrush

Recommendations

AI Visibility Toolkit tracks brand mentions and citations in ChatGPT, Google AI Mode, and AI Overviews with an "AI Visibility Score," share of voice, sentiment, prompt volumes, and an AI Search Site Audit.

Published pricing: AI Visibility Toolkit from $99/mo (25 prompts); Semrush One plans $199–$549/mo by prompt volume; enterprise tier is quote-only.
Best fit: Teams with in-house SEO capacity that want the broadest keyword dataset and will ship the fixes themselves.

Sources: semrush.com · enterprise.semrush.com · semrush.com

Profound

Recommendations

Tracks brand representation across ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, Meta AI, DeepSeek, and Google AI Overviews; sells prompt-volume research and AI crawl analytics ("Before Profound, AI Search was a black box.").

Published pricing: Not published — quote or demo only.
Best fit: Enterprises that want the deepest AI-answer measurement dataset and have teams to act on it.

Sources: tryprofound.com · tryprofound.com

Scrunch AI

Recommendations

Monitors ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Mode/Overviews, and Meta; tracks citations, personas, and agent traffic. Its Agent Experience Platform serves machine-readable site versions to AI crawlers.

Published pricing: Starter $250/mo (annual) or $300 monthly; Growth $417/mo (annual) or $500 monthly; enterprise custom. 7-day free trial.
Best fit: Self-serve buyers who want AI-visibility monitoring today at a published price and accept a rendered-layer approach.

Sources: scrunch.com · scrunch.com

Yext

Productized action

Yext Scout monitors "10B+ signals across ChatGPT, Gemini, Perplexity, and Google," scoring branded and unbranded visibility per location and benchmarking against local competitors.

Published pricing: Not published — quote or demo only.
Best fit: Chains with hundreds of locations whose biggest visibility problem is listings accuracy at scale.

Sources: yext.com · yext.com

BrightEdge

Productized action

AI Catalyst monitors brand representation and citations across Google AI Overviews, ChatGPT, and Perplexity with visibility and sentiment tracking, positioned as unifying traditional SEO and AI search in one platform.

Published pricing: Not published — quote or demo only.
Best fit: Fortune-scale organizations standardizing SEO plus AI measurement on one incumbent enterprise contract.

Sources: brightedge.com · brightedge.com

Common questions

Asked before choosing.

What do AI visibility tools actually do?

They monitor how AI assistants and search surfaces (ChatGPT, Perplexity, Gemini, Google AI Overviews) mention, cite, or skip a brand, and report scores, sentiment, and prompt-level rankings. Most then hand your team recommendations to act on.

Which AI visibility tools publish pricing?

As of June 2026: Semrush publishes AI Visibility Toolkit pricing from $99/mo and plans from $199/mo; Scrunch AI publishes plans from $250/mo annual. Profound, Yext Scout, and BrightEdge are quote-only.

How is New Reward different from these tools?

New Reward runs a proof loop: a visibility score finds the gap across Google and AI answers, an approved action ships, and the result is inspectable evidence — not a dashboard recommendation or a monthly report you have to take on trust.

How this comparison is sourced Competitor details come from their own public pages, verified on 2026-06-09; sources are linked above. Pricing appears only where a vendor publishes it. New Reward claims here describe how the product works, not outcome guarantees. If something is outdated, tell us and we'll correct it.

Decide with your own data

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Execution is where they part ways