New Reward vs Profound: enterprise dashboards vs the proof loop

Profound has the strongest enterprise story in AI-answer measurement — a $1B valuation and logos like Walmart and Target. It is also sales-gated, enterprise-priced, and measurement-first. The right choice depends on whether you need a dataset or an outcome.

Profound

Recommendations

Tracks brand representation across ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, Meta AI, DeepSeek, and Google AI Overviews; sells prompt-volume research and AI crawl analytics ("Before Profound, AI Search was a black box.").

Published pricing: Not published — quote or demo only.
Best fit: Enterprises that want the deepest AI-answer measurement dataset and have teams to act on it.

Sources: tryprofound.com · tryprofound.com

New Reward

Proof loop

The AI-visibility platform for search and AI answers — with proof you can inspect. The score finds where your brand disappears across Google and AI answers, approved actions ship, and each fix carries evidence you can inspect.

Where to start: The free score takes about a minute; the free audit turns it into ranked gaps; the demo walks the proof loop end to end.
Proof artifact: Per-action evidence — what shipped, against which gap, and what changed — rather than a dashboard or monthly report.

Choose Profound if

You're an enterprise content/PR org that wants the deepest prompt-volume and citation dataset available.
You have analysts and writers ready to act on what the dashboards reveal.
Procurement is comfortable with demo-gated, custom-quoted contracts.

Choose New Reward if

You want the diagnosis and the fix from the same accountable system.
You need evidence of shipped work, not another analytics layer.
You're mid-market: you want to see what things cost before a sales cycle.

Common questions

Asked before choosing.

Does Profound publish pricing?

No. As of June 2026 its pricing page shows no figures; access is demo-gated with custom quotes. Third-party estimates vary widely, so treat any specific number as unverified.

Does Profound do the optimization work?

Its public product is measurement: answer-engine insights, prompt volumes, crawl analytics. It markets "Profound Agents" for autonomous execution, but public pages show no shipped-work evidence — that depth is unverified.

What does New Reward do instead?

New Reward runs a proof loop: a visibility score finds the gap across Google and AI answers, an approved action ships, and the result is inspectable evidence — not a dashboard recommendation or a monthly report you have to take on trust.

How this comparison is sourced Competitor details come from their own public pages, verified on 2026-06-09; sources are linked above. Pricing appears only where a vendor publishes it. New Reward claims here describe how the product works, not outcome guarantees. If something is outdated, tell us and we'll correct it.

Decide with your own data

Run the comparison on your brand.

Get the free score in about a minute, request the free audit for ranked gaps, or book the demo and watch the proof loop run end to end.

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