CompareNew Reward vs Semrush: recommendations vs shipped proof
Semrush is the biggest brand in SEO software, and its AI Visibility Toolkit ($99/mo and up) is a credible way to measure how AI surfaces see you. The comparison comes down to what happens after the measurement.
Semrush
RecommendationsAI Visibility Toolkit tracks brand mentions and citations in ChatGPT, Google AI Mode, and AI Overviews with an "AI Visibility Score," share of voice, sentiment, prompt volumes, and an AI Search Site Audit.
- Published pricing
- AI Visibility Toolkit from $99/mo (25 prompts); Semrush One plans $199–$549/mo by prompt volume; enterprise tier is quote-only.
- Best fit
- Teams with in-house SEO capacity that want the broadest keyword dataset and will ship the fixes themselves.
Sources: semrush.com · enterprise.semrush.com · semrush.com
New Reward
Proof loopThe AI-visibility platform for search and AI answers — with proof you can inspect. The score finds where your brand disappears across Google and AI answers, approved actions ship, and each fix carries evidence you can inspect.
- Where to start
- The free score takes about a minute; the free audit turns it into ranked gaps; the demo walks the proof loop end to end.
- Proof artifact
- Per-action evidence — what shipped, against which gap, and what changed — rather than a dashboard or monthly report.
Choose Semrush if
- You have an in-house SEO team with capacity to execute its recommendations.
- You want the industry's broadest keyword and competitive dataset in one subscription.
- You need self-serve software today with published pricing tiers.
Choose New Reward if
- Nobody on your team has bandwidth to turn audit findings into shipped work.
- You need to show leadership what was fixed and what it changed — per action, with evidence.
- You care specifically about Google and AI answers naming your brand, not just rank tracking.
Common questions
Asked before choosing.
Does Semrush implement the fixes it recommends?
No. Semrush's own documentation describes "actionable recommendations" and states the toolkit does not execute changes — execution is your team's job.
Can I use Semrush and New Reward together?
Yes. Teams often keep a measurement suite for research while New Reward runs the proof loop — scoring the visibility gap, shipping the approved fix, and producing the evidence.
How is New Reward's approach different?
New Reward runs a proof loop: a visibility score finds the gap across Google and AI answers, an approved action ships, and the result is inspectable evidence — not a dashboard recommendation or a monthly report you have to take on trust.
How this comparison is sourced Competitor details come from their own public pages, verified on 2026-06-09; sources are linked above. Pricing appears only where a vendor publishes it. New Reward claims here describe how the product works, not outcome guarantees. If something is outdated, tell us and we'll correct it.
Decide with your own data
Run the comparison on your brand.
Get the free score in about a minute, request the free audit for ranked gaps, or book the demo and watch the proof loop run end to end.
