audit
Technical and content audits
We audit the pages, templates, metadata, structured data, crawl rules, internal links, and entity signals that decide whether Google and AI systems can trust your site.
Services
SEO maintenance for Google and AI search.Built to keep shipping.
If you tell clients you do SEO, this is the real work: keyword optimization, page improvements, internal links, schema, citations, backlinks, and recurring maintenance after the audit.
Keyword maps and page ownership
On-page, schema, and internal-link maintenance
Citation and backlink execution priorities
What we do
The SEO work that actually has to happen every month.
This is not a single scan followed by vague advice. It is a maintenance program with clear workstreams and page-level ownership.
keyword strategy
Keyword and intent mapping
We build keyword maps around category, service, comparison, brand, and local-intent queries so each important page owns a search job instead of competing with your own site.
on page
On-page optimization
Titles, descriptions, headings, copy blocks, FAQs, conversion sections, and internal anchors get updated so pages match real search intent and answer quality expectations.
schema
Schema, entity, and trust signals
We add and maintain FAQ, organization, article, service, and supporting structured data while tightening the entity details AI systems use to describe and cite your brand.
backlinks
Citation and backlink placement
We prioritize placements that improve authority and retrieval trust: directories, partner mentions, digital PR opportunities, local citations, and content-led backlink targets.
tracking
Ongoing maintenance and reporting
SEO is a maintenance loop. We monitor ranking shifts, AI visibility, indexation, broken signals, and link growth so work keeps shipping after the first audit.
Operating cadence
Audit first. Maintain every month.
The point is not to produce a deck. The point is to keep the search surface improving after the first round of fixes.
Month 1: baseline and keyword map
Audit the site, map high-value keywords, define page ownership, and build the first 90-day priority stack.
Month 2: page fixes and entity cleanup
Refresh core service pages, tighten metadata and structured data, improve internal links, and close the biggest trust gaps.
Month 3+: maintenance, content, and authority
Keep publishing, expanding keyword coverage, maintaining technical health, and building citations/backlinks that compound over time.
What ships
Deliverables tied to actual search work.
- Keyword maps by service, intent, and priority
- On-page recommendations and implemented page rewrites
- Internal linking and content-cluster recommendations
- Structured-data and entity cleanup
- Citation and backlink target list with placement priorities
- Monthly reporting on rankings, visibility, and work shipped
Read next
See how we define SEO maintenance.
We published the exact operating model we expect from a real search maintenance program so prospects and partners can see what is included.
Need the system view?
Start with the framework, then decide the service mix.
The framework shows how we score, diagnose, and prioritize fixes. The services page shows the recurring SEO work required to keep that system honest.